InCred’s Rs 300 Crore Stocko Acquisition Signals Major Retail Broking Push
In a strategic move to strengthen its presence in the retail investing space, InCred Money, the wealthtech arm of InCred Group, has announced the acquisition of Stocko (formerly SAS Online) in a deal valued at approximately Rs 300 crore. The transaction, subject to regulatory approvals, will bring the discount broker under the InCred Stocko brand, integrating it into InCred Money’s digital-first investment ecosystem.
With this acquisition, InCred Group formally enters the retail broking sector, expanding its offerings beyond fixed deposits and alternative investments to include equity and derivatives trading. The move aligns with InCred’s vision to build a full-stack financial platform for modern retail investors.
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Founded in 2013 as South Asian Stocks Limited (SASL), Stocko has built a strong reputation among active traders and retail clients for offering trading in equities, derivatives, commodities, and currencies across NSE, BSE, and MCX. Its flat-fee pricing model of Rs 12.99 per order, with volume-based discounts, has helped the platform scale to a daily notional turnover of nearly Rs 1 lakh crore.
Bhupinder Singh, Founder and Group CEO of InCred, said the deal gives InCred Money access to a proven platform with significant trading volumes and tech infrastructure. He added that InCred plans to scale this base further using its capital, digital capabilities, and customer-first philosophy.
Shrey Jain, CEO of Stocko, will continue to lead the team under the InCred brand, focusing on innovation and product enhancement. Jain noted that InCred’s backing will speed up the rollout of advanced offerings such as smarter margin funding and enhanced trading tools. The goal is to place InCred Stocko among India’s top 20 brokers within two years, and in the top 10 over the next four to five years.
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This acquisition also reflects a wider consolidation trend in India’s fintech and wealth management sectors, as players race to offer integrated financial solutions. For InCred, which became a unicorn in December 2023 after raising $60 million in a Series D round, this deal bridges a critical gap in its investment services suite.
With this move, InCred reinforces its commitment to creating a comprehensive, technology-driven ecosystem tailored for digital-first investors across India.
Disclaimer: This post is for general informational purposes only. It does not constitute financial advice. Please consult a qualified professional before making financial decisions.
