Pagaya Launches POSH to Accelerate Growth in Point-of-Sale Lending

Pagaya Technologies Ltd., a global AI-powered fintech company, has announced the launch of a new asset-backed securitization program named POSH (Pagaya Point of Sale Holdings Trust). The initiative is designed to expand access to point-of-sale (POS) financing across the U.S. market, positioning the company as a key enabler of embedded lending solutions.
The new program, POSH 2025-1, is a $300 million AAA-rated revolving securitization expected to close next week. It features an 18-month revolving period that allows Pagaya to reinvest capital as loans are repaid enhancing both lending capacity and capital efficiency.
The POSH platform is tailored for shorter-duration loans, typically around six months, and targets consumers with credit scores above 600. This setup allows Pagaya’s lending partners to approve more customers without taking on additional credit risk, thereby driving greater merchant adoption and customer activation at the point of sale.
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“The launch of POSH unlocks a new chapter of strong growth for us in the point-of-sale space,” said Sanjiv Das, Co-Founder and President of Pagaya. “It enables us to power more customer approvals for our partners, delivered seamlessly through our embedded API technology.”
According to the company, the inaugural POSH transaction includes participation from over 20 institutional investors, including several new entrants into Pagaya’s asset-backed securities (ABS) programs. The move aligns with Pagaya’s strategy to diversify funding channels while continuing to build market leadership in structured finance.
“We expect the point-of-sale market to become a meaningful part of our future business,” added Gal Krubiner, Co-Founder and CEO of Pagaya. “As the leading issuer of personal loan ABS in the U.S., our goal is to mirror that success in POS financing.”
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So far in 2025, Pagaya has executed more than $2.8 billion in rated ABS deals. Since inception, the company has raised nearly $29 billion through 71 ABS transactions, covering multiple lending categories.
POSH adds to Pagaya’s growing suite of structured products, including its flagship PAID and RPM programs, and reflects continued investor confidence in the platform’s data-driven underwriting and asset performance.
Disclaimer: This post is for general informational purposes only. It does not constitute financial advice. Please consult a qualified professional before making financial decisions.
