Bajaj Finserv Ltd. has taken complete ownership of its insurance businesses after acquiring Allianz SE’s 26 percent stake in their joint ventures, marking a new chapter for the group’s financial services portfolio. Following the acquisition, the two entities have been rebranded as Bajaj General Insurance and Bajaj Life Insurance.
The move marks Bajaj Finserv’s transition to 100 percent ownership in both companies and signals a renewed focus on customer-centric innovation and stronger domestic leadership in India’s growing insurance market. The rebranding is supported by a nationwide campaign, “100% Bajaj. Made in India. Made for India. Made by India,” which reflects the company’s vision to make financial protection more inclusive and accessible.
Sanjiv Bajaj, Chairman and Managing Director of Bajaj Finserv, said the change represents more than a name transition. “This rebranding reflects our commitment to empowering every Indian to fulfil their aspirations while remaining financially secure. It is a reaffirmation of Bajaj Finserv’s purpose of building responsible businesses that are rooted in India’s growth story,” he said.
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The group has already received approvals from the Registrar of Companies, the Competition Commission of India, and the Insurance Regulatory and Development Authority of India for both the acquisition and the rebranding. The process to complete the share transfer under the Share Purchase Agreement is currently underway.
Bajaj General Insurance and Bajaj Life Insurance have built a strong presence over the past two decades, serving millions of policyholders through life, health, and asset protection products. The companies are now preparing to leverage their unified identity to expand digital capabilities, enhance customer experience, and strengthen distribution across India.
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Industry experts view this rebranding as a strategic step that consolidates Bajaj Finserv’s insurance operations under a single, fully Indian identity, aligning with the government’s vision of self-reliance in financial services.
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Disclaimer: This post is for general informational purposes only. It does not constitute financial advice. Please consult a qualified professional before making financial decisions.
