Delhi-based fintech startup Bachatt has secured $12 million in a Series A funding round led by Accel, with continued participation from Lightspeed and Info Edge Ventures, as it looks to deepen its presence in India’s underserved self-employed segment.
The company plans to deploy the fresh capital to strengthen its core savings platform while launching new artificial intelligence-driven wealth and credit solutions. The focus remains on catering to merchants and self-employed individuals who typically operate with irregular income streams and are often excluded from traditional financial products.
Founded in 2025 by Anugrah Jain, Ankur Jhavery and Mayank Agarwal, Bachatt is building financial tools tailored for small business owners such as kirana store operators, jewellers and automobile dealers. These segments, largely dependent on daily cash flows, often find conventional savings and investment products misaligned with their financial behaviour.
At the centre of its offering is a flexible savings product that allows users to invest small amounts, starting from Rs 100, into debt mutual funds. The platform enables features such as variable contributions, pause options, weekend savings and instant withdrawals, designed to mirror real-time earning patterns. Bachatt has partnered with asset managers including SBI Mutual Fund, ICICI Prudential Mutual Fund and Axis Mutual Fund to power these offerings.
Since its launch in May 2025, the startup claims to have onboarded over 3 million users and processed more than 2 million mutual fund transactions in a single month, signalling early traction in a highly competitive wealthtech space.
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Bachatt is now expanding beyond savings into wealth advisory and credit. Its AI-led investment engine tracks thousands of mutual fund schemes and market signals to generate tailored recommendations, while its upcoming credit products aim to provide faster access to working capital for small businesses.
The company is positioning itself as a full-stack financial partner for India’s large self-employed base, with plans to roll out multiple solutions across savings, investments and lending. It is targeting a user base of 30 million over the next 12 to 24 months as competition intensifies in segments such as mutual fund distribution, embedded finance and small business lending.
Investors backing the round highlighted the startup’s focus on aligning financial products with real income patterns, particularly for users outside the formal salaried ecosystem, as a key differentiator in India’s evolving fintech landscape.
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Disclaimer: This post is for general informational purposes only. It does not constitute financial advice. Please consult a qualified professional before making financial decisions.
